About Us

Welcome to our store! We are sisters Erica Reynolds and Noelle Holland. We opened Hollie Ray in 2016 in a small neighborhood shop in Franklin, TN. When we first started, it was just the two of us in our small little boutique. Now we have grown to three locations in the greater Nashville area, which has certainly kept us busy! 

One of the questions we get asked all the time is how did we come up with our store name? We combined parts of our last names (Holland + Reynolds) to create the name Hollie Ray. The second we said it out loud, we felt like the name was perfect for representing the fun, cheerful, southern woman who we pictured shopping in our store. 

Our store reflects bits of each of our personal styles.. feminine, classic, yet trendy, and simple – with a pop of personality. We are both busy moms who understand that women need to fill their closets with versatile pieces that can range from the school drop-off line, to work, to the gym, to drinks with friends, date night, and running all the errands (aka browsing the aisles of Target in peace with a coffee in hand). We are here to help you find high quality items that will accompany you through both momentous adventures and every day life. 

When envisioning the experience that we wanted for our customer, we aimed to fill our racks with high-quality merchandise that can help her lay the foundation for a long-lasting wardrobe. But we also make sure to bring in pieces that are on-trend and express her personality. We also strive to provide the great customer service that comes with shopping small! 


Shop our collections from home or in-store, follow our social media, and reach out to us with any questions. We have literally poured our heart and soul into this company and we appreciate you supporting our small business!



Erica and Noelle



CoolSprings Galleria Mall

1800 Galleria Blvd 

Suite 2070

Franklin, TN 37067


We are located upstairs near the Food Court and Belk. Park at the food court entrance, we are the first store on the left directly past the food court.


Mall at GreenHills

2126 Abbott Martin Rd

Suite 206

Nashville, TN 37215


Located in the upstairs Dillards wing directly across from Fabletics. Park on the second floor of the Ruby garage, head towards Dillards. We are on the left hand side just past Lush and Nothing But Water.


Fifth + Broad Downtown Nashville

5020 Broadway Place

Nashville, TN 37203


Located on the bottom level across from Sephora and next to Free People.