Hollie Ray Boutique is owned by two sisters, Erica Reynolds and Noelle Holland.
1) Where did you grow up? How long have you lived in the area? Tell us about your family…
Our family is originally from Tallahassee, Florida (go Noles!), but we moved to Franklin when Erica was 14 and Noelle was 9, so we have considered Franklin our home. Erica attended Centennial High School and Noelle attended Independence. Both married their high school sweethearts while in college. Erica and Bryson who are celebrating 10 years of marriage this December have a two year old son, Parker. Noelle and Jackson just celebrated three years of marriage in October.
2) Tell us about the events that led up to where you are now… (where did you go to school, what has been your career path)?
Erica began her work in retail while in high school. Her favorite part of retail, besides helping the customers, was working on the visual merchandising and displays. She dreamed of designing window displays in New York or store layouts and planograms for a large retail chain, so she pursued a degree in Fashion Merchandising from Middle Tennessee State University. After graduating, she moved to Charlottesville, Virginia with her husband where she worked as the Store Manager of a local women’s clothing boutique, Duo. After working in a boutique, Erica knew that she wanted to own her own store one day. At the same time, Noelle was pursuing her bachelor’s degree in Public Management from Austin Peay University. While her husband was deployed in overseas, she moved to Charlottesville to help Erica and Bryson with their newborn son. During that time she also worked at Duo with Erica. This is when they decided to open their own store together. They began planning and working towards the goal of owning their own store once their families moved back to Franklin.
3) What is your business, how/why did you start your business?
Hollie Ray Boutique is a locally owned women's clothing boutique located in the Westhaven neighborhood of Franklin, Tennessee. Our goal is to provide stylish, casual, and fun wardrobe staples to our customers. We saw a need in Franklin to fill a void in the current clothing market for women in their late 20’s and up. We feel that the current boutique market lacks the avenue for women in this age group to find appropriate styles that fit their lifestyle. Being women in this style “gap”, we saw the need for a boutique that provides fashion-forward, high-quality items to women who have reached the point in their lives where building a great wardrobe has become a necessity.
Both Erica and Noelle have always had entrepreneurial spirits. The two sisters combined their passions to form Hollie Ray Boutique. The name Hollie Ray, was chosen by using the two Owners’ last names (Holland and Reynolds).
4) What is unique about your business (what sets you apart from the rest)?
The current fashion industry tends to be overly youth focused, with trends and styles attempting to appeal to those in their teens and twenties. However, those consumers who have reached a point in their life where they can comfortably afford a great wardrobe, are left to settle for styles that are either too young or too mature. Hollie Ray provides the ability for females who are in their late 20’s and beyond, to bridge the gap in their wardrobe between the contemporary young styles of college students and the mature styles of their mothers. The goal of our boutique is to deliver a stylish collection of apparel and accessories that make our customers feel their best and stay on-trend. We strive to go above and beyond by providing personalized service for each of our customers and by providing great quality items that will last.
5) Given your business expertise and the nature of what you do, what advice can you offer to the residents in the neighborhood?
Businesses today have to rely heavily on social media and word of mouth to be successful. It is really important to have many social avenues for your customers to interact with your business. Instagram, Facebook, Pinterest all have ways to reach a targeted customer base while appealing to potential customers through images, so using great images that showcase your brand is really important. It is also really important to support and work together with other local businesses in your community, especially in a tight knit community like Westhaven. Westhaven gives its residents a great opportunity to support the local economy with its abundance of small businesses. If you spend $100 at a local business, roughly $68 stays in your local economy versus the $43 that remains local by purchasing through a large business. Money remains local not only through taxes, utilities, and employment, but also through philanthropic donations. Continuing to support local businesses in Westhaven befits the members of this neighborhood and the city of Franklin.
6) What else should we know about you, your family, or your business?
Erica’s husband, Bryson, completed his PhD in Neuroscience at the University of Virginia this year and is currently a Research Scientist at Vanderbilt University. Noelle’s husband, Jackson, completed his service in the Navy in February and earned his EMT license this summer. He is currently working on his Advanced EMT license, with the goal of becoming a Firefighter in the local area.
7) Business contact info (phone, address, website, email, etc.)
Address: 1015 Westhaven Blvd, Ste. 130 Franklin, TN 37069
Originally published in West Franklin Magazine October 2016 Issue